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Facebook analytics

A deep dive into your Facebook Page's audience, engagement, and posts.

The Facebook screen is a deep dive into your Page's performance — audience, engagement, posting consistency, and your most recent posts.

In-app location: Social Media → Facebook.

What you'll see

  • Followers — your current Page followers and how they trend over time.

  • Posts — how many posts you published in the selected period.

  • Reactions, Shares, Comments, and Likes — the engagement your content earned, broken out by type.

  • Ranking — how your Page ranks against the other hotels in your comparison set.

  • Posting Rhythm — your publishing cadence across the period.

  • Latest Posts — your most recent Facebook posts with their performance, so you can see what resonated.

Tips

  • Compare Reactions, Shares, and Comments side by side to learn which content earns active engagement versus passive likes — shares and comments signal far stronger reach.

  • A strong Posting Rhythm paired with rising Followers confirms your content strategy is working. If followers stall while you post steadily, revisit the content itself in Latest Posts.

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