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Instagram analytics

A deep dive into your Instagram account's audience, engagement, and posts.

The Instagram screen breaks down your account's performance — audience, engagement, posting consistency, and your most recent posts.

In-app location: Social Media → Instagram.

What you'll see

  • Followers — your current Instagram audience and how it trends over time.

  • Likes — the likes your content earned in the selected period.

  • Posts — how many posts you published.

  • Comments — the comments your content earned.

  • Ranking — how your account ranks against the other hotels in your comparison set.

  • Posting Rhythm — your publishing cadence across the period.

  • Latest Posts — your most recent Instagram posts with their performance.

Tips

  • Track Likes and Comments together against Posts to find your engagement rate per post, not just your totals.

  • Use Latest Posts to connect the numbers to the actual content — then repeat what works.

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