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Social Media Overview

Read your combined Facebook and Instagram performance at a glance.

The Overview is your at-a-glance view across both networks. It combines your most important Facebook and Instagram metrics on one screen, so you can read your overall social performance in seconds.

In-app location: Social Media → Overview.

What you'll see

  • Instagram Followers and Instagram Likes — your current Instagram audience and engagement.

  • Facebook Followers and Facebook Likes — the same for your Facebook Page.

  • Trending — your standout content and topics for the selected period.

  • Followers — your combined follower growth across both networks over time.

  • Posting Rhythm — how consistently you publish, so you can spot gaps in your posting cadence.

  • Ranking — how your hotel ranks against the other properties in your comparison set across social media.

Tips

  • Use the global date range at the top of the app to switch between this week, this month, or a custom period. Every widget updates together.

  • Followers and Posting Rhythm reveal whether audience growth tracks your posting activity — a flat follower line next to an irregular rhythm is a clear prompt to post more consistently.

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